NIO has hired Feinstein Kean Healthcare, a subsidiary of Ogilvy Public Relations Worldwide that specializes in integrated corporate and product communications for life sciences, to execute a multi-stage industry promotional campaign.

NIO's industry promotion activities are focused on three objectives:

• Branding neurotechnology as critical to alleviating human suffering, healthcare saving and quality of life
  
• Educating public, media and elected officials about the benefits of neurotechnology
• Supporting translational neuroscience and neurotechnology events and publications
  

NIO will achieve these objectives with the following outreach campaigns:

Brain Industry Campaign

• Launch public awareness campaigns via the media, Internet and other appropriate outlets; promote industry leaders & emerging technologies
• Drive NIO awareness and membership by sponsoring major commercial neuroscience events
  
• Brand neurotechnology as the industry with the companies developing next-generation treatments for brain-related illnesses

• Who is working to cure Alzheimer’s? Neurotech
• Who is developing advanced prosthetics for casualities of war? Neurotech
• Who has improved the lives of millions of people with mental illness? Neurotech
  
  

Neurotech Industry Investment Campaign

• Educate financial, business leaders, and the general public about benefits of investing in neurotech
  
• Promote neurotechnology market research and investment seminars to highlight neurotechnology companies
  
• Develop opportunities for neurotech executives to participate in investment conferences and media gatherings